Projection mapping (a.k.a. video mapping) is the use of video projectors to display images onto a surface using the exact size and shapes of the facade structure. The purpose of projection mapping in events is to create a more engaging experience for audiences, through visual stimulation. It is a unique creative process of mixing digital visuals, projections and surfaces to create 2D or 3D effects. Used for events, marketing, brand activations, concerts, weddings and parties, it creates an everlasting buzz and a memorable experience worthy of sharing.

Projection mapping is increasing in popularity because it’s a vehicle for video in events for both large and small audiences. The idea is to use technology to manipulate lighting onto varying surface types and turn common objects into interactive displays. In essence, it’s like painting with light – a way to add textures, colours and emotions to an environment. You really can project just about anything – from sponsor branding, all the way through to cinema-style narratives.

Who uses projection mapping?

Projection mapping is used by artists and advertisers alike. Optical illusions, and notions of movement can be added to animate previously static objects. An audio-visual narrative is created by combining the video with sound. This audio can also be used to trigger the presentation.

Projection mapping can be used for advertising, live concerts, theatre, award ceremonies and anything else you can think of. Specialised software or just some elbow grease can be used to align the virtual content and the physical objects.